David Beckham for H&M
This week H&M unveiled the posters to promote their new David Beckham body collection. I think this was one more for the ladies than the men. The pants themselves are something to be desired, not the most attractive thing on the market at the moment. However according to Beckham himself they wanted to focus on the feel and fit of the products. I have yet to see any of these products in the flesh but from that comment would expect them to very soft to the touch but still with a masculine element to them. The branding is discreet, unlike most of the male underwear product out there at the moment such as Calvin Klein and Ralph Lauren, it will be interesting to see if this is welcomed by consumers or if they would have preferred they stick to the big and bold branding that they are used to with other brands.
I am also keen to see if these are bought more by men themselves or by their girlfriends as David Beckham has already put his name to Armani pants would the boys think its a bit of a downgrade? Or will they be happier to buy some David Beckham endorsed products for a cheaper cost? Only time will tell, if hes signed up to another campaign then we know he did something right!
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