Kipling continue to raise the fashion stakes for A/W 11
Every woman is always in need of that perfect bag. One which will be sturdy and strong enough to hold, well, essentially your life in, but without the bulkiness and dare I say, hiker-geek look of a rucksack. Since Mulberry’s ‘Alexa’ became the inspiration for pretty much every high street store in the country, ranging from Primarni to French Connection, satchel bags have been a style staple of any fashionista; be they a cash-strapped student or a city-living lady at work.
In search of an A/W update, I came across a beautiful new range of bags, entitled the ‘Jammu’, from practical yet fashion-forward brand, Kipling. Although having only really arrived at the fashion forefront over recent years, Kipling was actually created in 1987. Three fashionable friends were on a mission: to create high-quality bags that were not only functional, but chic and most importantly fun, too. Everything about the brand reflects their passion for providing to a well-travelled, adventurous woman, from the monkey logo to being named after the author Rudyard Kipling, who was well known to frequently visit countries around the world.
2006 saw Kipling catapult their designs to a more cutting edge aesthetic, with many a hot new designer collaboration, including a pairing with Peter Pilotto. Since then, the brand has moved from strength to strength in style, yet still maintains that everyday usability. The Jammu summarises this, and emphasises where Kipling are now; high quality yet still affordable, and totally on-trend. Everything from the colour, quality fabric material and simple silver studs and buckle detail projects class, functionality and of course, style. Three new colours have been introduced for A/W 2017, and my favourite has to be the New Red- one ultimate colour trend for this season. Priced at £92, I’m tempted… Jammu is one monkey you won’t want to miss out on.
See the full New Horizons range here: http://www.kipling.com/uk-en/catalogsearch/result/index/?kipling_collection=1544&q=jammu
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