Jeans are a staple of any wardrobe, and once you find a pair you love, you hold on to them until the bitter end, when they finally disintegrate into a collection of rips and tears. Shopping for them can be a hassle, however, especially with womens body shapes changing.

Research from market analysts Mintel has revealed what the impact of Britains changing body shapes has been. It estimates that sales of plus-size clothing in the UK will reach £4.2 billion this year, equating to £11 million per day and representing a rise of 40 per cent since 2007. It means that one in five men wearing clothing labelled extra-large or bigger, and nearly a third of women select garment of size 16 or above. Furthermore, Mintel believes the sector will be worth £8 billion a year in five years time.

Many websites (such as SimplyBe, for example) cater specifically for plus-size ladies. But with jeans being so tough and durable, the right fit is essential if they are to be comfortable. Knowing your body shape is now more important than ever for getting the right denims, so if you are not sure about how your curves affect the type of jeans you need, read on. (This tool will help you identify your body shape).

Pear shape

Ladies with a pear-shaped figure should look at flared jeans which kick out from the knee these are very flattering, while darker tones will help to make your legs look more streamlined. Denims with a crease down the middle also draw the eye down the leg, and away from your hips.

Apple shapes

Bootcut jeans will help to streamline those thighs, and flatter your body shape, while high pockets will make that derriere look perkier. Also look out for support jeans that cinch in the waist, and consider pairing your new denims with a tunic.

Hourglass shapes

To really make the most of those curves, look for skinny jeans with a high mid-rise waist a waistband which sits midway towards the stomach which will create beautiful, smooth lines. This can sometimes be a difficult ask, in which case choose the pair that best fits your hips and thighs and have the waistline altered. Lighter washes will show off the curvy parts of your legs.

Inverted triangle shapes

Ladies with broader shoulders can balance their body shapes with flared jeans, and draw the eye by being a little playful with colours and wash types. Ideally, you should pair these jeans with a top that will soften the shoulders, perhaps using feminine ruffles or frills.

Rectangular shapes

If your body shape is a bit straight up and down then flared or bootcut jeans will add a bit of shape to your figure. However, avoid low-rise jeans which can make your torso look longer.